How to improve the indexing of your website

You are sure you have done a great job on your website, both in terms of content and code optimization, but the positioning on the search engine does not satisfy you. It's time to re-evaluate your work, there is probably something preventing you from taking a qualitative leap.

SEO activities, respond to user needs

It has been talked about on the web for years now, with specialists from all over who spend time tearing each other apart to find the best wording on the subject. Beyond personal quarrels, SEO could simply be defined as a way to address people's needs .

While it is true that to get great results you cannot put aside the technical aspect of the activity (i.e. go to work in the code of the site), on the other hand it would not be bad to start shaking off an aspect that is too institutionalized. What you need to do is start thinking with your customers' minds, imagine their thoughts. Get a complete picture of their professional needs.

What you need to do is be the best answer for these needs.

Aspects that improve your ranking

In order to become one of the most clicked and preferred solutions by users, it is necessary to position yourself well in the Google SERPs. That is why a number of strategies must be put in place to achieve this goal.

Leaving aside the purely technical aspect, which can face a webmaster or an SEO specialist willing to get off his golden pedestal, let's see what these activities are to be carried out to improve the indexing of the site.

Relevant keywords

The first thing to do when you think about improving your ranking is to start thinking about the keywords to use. These keywords must be relevant to what you have to offer and, of course, must reflect what are the searches made by users on search engines.

How to identify the keywords to use? You can use a number of tools that can help you with this, from the much vaunted Google AdWords and its Keyword Planner Tool to using software like SEMrush that allows you to evaluate the volume of keywords related to yours. .

My advice is to put aside dry keywords that have huge search volumes, as they can be too general and have too high a level of competition. Instead, look for keywords that have less volume but are used by users who know what they are looking for, they will likely become your customers.

Useful content for people

A mistake that many copywriters make (and I do too) is to develop content for the site thinking exclusively of the search engine. Hence find websites inzeppati of keywords but from the semantic point of view has shortcomings.

The search engine is in charge of crawling websites to provide users with the most relevant content. This selection, however, is much more refined than you think. The proof of this are the continuous updates that Google puts in place.

Do you want to appear in the eyes of Big G (as well as other search engines such as Yahoo and Bing ) as the best answer for user searches? Well, then write content that can be really useful to people. It is them that you turn to, not the search engine.

Quality

However, writing for people does not mean letting oneself go to poorly curated content and put on a bit like this, without an adequate structure. It's okay to address people, okay to bring out that emotional touch that can build customer loyalty and spark their interest ... everything is fine, but watch out for quality .

On this point, the search engine does not compromise. The contents of the website must be structured as it should be, both as regards the textual part with the use of keywords, and as regards the graphic aspect (read the article on the importance of the graphic aspect of a site ) and both for the code .

You can not think of conquering the first positions in the SERP if you do not take care of these aspects at best.

Site performance

You have built a practically perfect site from a structural point of view but the results are in vain. Not only did the ranking not improve , but in return there was no increase in the qualified traffic arriving.

Then there is something wrong, most likely with regard to the loading times of the pages of the site. To prevent this from happening, and that the slowness of your site makes users run away, you can not help but run for cover.

Improving the performance of the site is essential! Google wants to guarantee users the best possible results, both in terms of content and browsing experience. With a quality hosting service you can solve all this once and for all.

Know what your target wants

There is no winning strategy without knowing who you want to refer to. It is vital to know who your prospects are, what they are looking for and how they are looking for it.

What you need to do is create content that exactly meets these needs . I'll tell you more, your editorial calendar must be structured with contents that result as precise answers to the problems of these people.

In this case it can also be very useful to use the blog , a space in which to propose in-depth content. These articles will serve to interact with these people, the best way to create a real relationship and to understand what their interests are.

 

Protect customer data

Google looks at the quality of the contents and the performance of the site, we are on this. But what about the security aspect ? Obviously it is essential for the search engine to give users a list of safe and reliable websites.

Precisely in this sense, for some months now the Mountain View company has been forcing sites to switch to the HTTPS protocol . Those who remain anchored to the old HTTP protocol risk being branded as an unsafe site, with the relative collapse of online reputation .

The security protocol required by Google makes users' transactions more secure, with sensitive data being protected by encryption . In this way, it will be impossible for malicious people to get hold of customer data so that they can make purchases in complete safety.

This reliability of yours will be noticed and rewarded by the search engine with a better ranking.

In conclusion, stand out

Over the last five years, things on the web have changed considerably, especially for SEO , a sector that has become increasingly complex to manage if it does not have the ability to keep up with the changes in Google.

Search engines have changed our lives , both in terms of interpersonal communication and in the professional sphere.

Since most of the traffic on your site most likely comes from Google (you can check with the Analytics statistics ) it is up to you to follow the directions. Only in this way can you seriously improve your positioning on the search engine.

Posted By : Abdul Rimaaz

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How to increase your company's website traffic in 5 tips

 

Knowing how to increase your website traffic can make all the difference to your company's digital marketing efforts .

 

But in this article, we’re going beyond paid media investments, ads on Google’s display network : we’re going to talk about how to generate more organic traffic to your site !

 

For many industry experts, this type of traffic converts much more when compared to the volume brought by paid media or other sources.

 

So read on and find out now how to increase organic traffic to your company's website with five powerful tips!

 

1) Make the main doubts of your customers and leads themes for your blog

 

As we have already mentioned, the blog is decisive in its inbound marketing strategy .

 

And you can capitalize on this even more by using this space to answer the most common questions, which your Customer Service Department frequently answers by email or inbox on social networks.

 

More and more people tend to type in Google the exact same question they would ask your company first.

 

If your strategy foresees the use of long tail words in your SEO strategy, this increases the chances of your website being one of the first results in the search.

 

Want to know how to increase organic traffic to your company's website in a simple way? This is an excellent first step!

 

2) Ensure good backlinks to your website

 

Backlinks are fundamental to an efficient SEO practice.

 

When you’re Abdul Rimaaz digital marketing strategy calls for building or earning quality backlinks, it’s much easier to attract Google traffic.

 

In addition, it is worth mentioning that the right links can improve your positioning in the Google ranking and, consequently, your revenue and the results of your company as a whole.

 

The bad guys can penalize your site. Especially since, according to a study by Copyblogger , trusted sites represent about 23% of Google's ranking algorithms.

 

To get the best results from your SEO strategy and continuously improve organic traffic, analyze all the backlinks on your site and compare their value.

 

And once you've identified the best ones, add your content team or digital marketing agency to create new backlinks.

 

3) Encourage your users to stay on your site

 

We talked above about the importance of creating good backlinks - and your own website can be your best provider!

 

When your articles link relevant content published previously, it not only builds a network of quality interests, it also encourages visitors to stay longer on your site.

And the longer people stay on your site, the more search engines see you as relevant .

 

4) Ensure relevant and updated content

 

Your content marketing strategy should always focus on relevance and frequency of updating .

This helps to create and attract backlinks, generate shares on social networks and bring positive experiences for the user on your website.

 

Quality is important: posting anything just for regularity is not enough. You need to generate solutions, so that your lead and your customer always have the perception that your company is working hard to solve their pain .

 

5) Continuously monitor your SEO progress

 

Knowing how to increase organic traffic to your site is like a ladder: you have to go up one level.

 

Even if your goal has been achieved and your site has excellent rates, you should look at the metrics continuously .

 

Analyze what has worked and what can be improved. After all, your website will attract backlinks with that good work, and they all need to be analyzed.

 

Now that you know how to increase organic traffic to your company's website, you can increasingly improve the results of your inbound marketing efforts .

 

Posted By Abdul Rimaaz

 

Effective digital marketing plan: 6 steps to ensure your company's success

Every goal is more difficult to achieve when there is no plan - and this is even more true when it comes to a digital marketing plan .

 

The problem is that digital marketing can be difficult to understand and to put into practice. And this causes many companies to leave digital marketing afterwards, which affects their results and even their survival in the market.

 

Not focusing on digital marketing for your business is a big mistake. Especially since companies with a good digital marketing plan can even double their revenue per employee. They can also grow twice as much.

 

So it is important to have experts to develop an effective digital marketing plan. That is why we have listed below the six main steps that will help you achieve good results.

 

1) Stop looking at your website as an isolated piece of your communication

 

The first step is to understand that your company's website is part of a marketing system. Building a successful website alone will not have a big impact on your business. But building a more effective digital marketing system does!

 

So start actively managing your site, set goals and track them regularly. Start with these metrics:

 

Traffic

 

You can view your website's traffic performance through Google Analyti . You can find this data through the item “active users”, in Audience, to monitor the number of visitors.

 

Contacts

 

Traffic is just the beginning of that journey. But it is converting visitors to contacts that shows whether your site is actually attracting relevant traffic. Check this out through your email marketing system.

 

Customers

 

Conversion of contacts to customers confirms that your business has attracted the right traffic and contacts. This can be analyzed in your accounting or CRM system.

 

When your company has a healthy marketing system, you will find growth in all three of these metrics.

 

2) Find your “best customers” and direct them to the right offer

 

It is critical to build a marketing system that focuses on a group or groups of leads. This is a vital step in developing your digital marketing plan. And there are a number of ways to identify who your best customers are:

 

Segments

 

Group according to behaviors, demographics, company-specific information, psychology and geography. Also consider the average profitability of each segment.

 

Personas

 

Buyer Personas allow your company to deepen this identification, since through them it is possible to identify how they act, goals, skills and attitudes.

 

Life cycle stage

 

The customer lifecycle also helps with this task. A lead in the initial contact phase is just getting to know your products. A customer with whom you have been doing business for more than a year has different interests. Make sure your sales team is making the right offers at the right time.

 

3) Get the right people to find your business

 

Business growth through digital marketing is based on converting visitors into profitable customers.

Your website is a big factor in converting visitors. But it is necessary to create a traffic construction system to guarantee its evolution.

 

To connect with your potential customers, your company needs to be part of their world. And how to do that? Use paid advertising to your advantage:

 

Retargeting

 

About 98% of visitors to most sites do not convert . But retargeting allows you to recover contact with these visitors after they have left your site.

 

Social media

 

Maintaining and updating social networks contributes to building relationships with your potential leads and customers, increasing trust.

 

Advertising on social networks

 

You can take advantage of your updates on Facebook, Instagram and LinkedIn to create business opportunities using even very lean funds - according to your objective at the moment.

 

AdWords

 

Google's business format allows your company to pay only when someone clicks on your ad, making it a less heavy and more assertive investment for your company.

 

Search results

 

This generation of organic traffic can be achieved without investments in media - but with a great effort in the production of relevant content.

You need to target keywords that are popular with your target audience and work on SEO (Search Engine Optimization) best practices .

 

Email

 

A good email strategy continues to offer the best ROI for your company - as long as you build your list. They allow you to nurture leads , which can triple the growth of your business.

 

4) Make sure your customer makes the right decisions on your website

 

Now that you’ve brought people to your company’s website, it’s important to make sure they act the way you want in your digital environment.

 

Use simple and clear language. Give users what they expect. Make the next step obvious - with just a next step or a call to action .

 

5) Use the right technology

 

The market today offers a series of tools to monitor the most diverse stages of your digital marketing plan.

 

It is possible to find from free or low cost tools, relatively easy to be operated, that help to monitor how your business has grown.

 

6) Get expert support

 

Digital marketing is constantly evolving and updating. So it is important to have a good Abdul Rimaaz digital marketing agency to ensure that your marketing system has the right expectations.

 

Posted By Abdul Rimaaz