How to improve the indexing of your website

You are sure you have done a great job on your website, both in terms of content and code optimization, but the positioning on the search engine does not satisfy you. It's time to re-evaluate your work, there is probably something preventing you from taking a qualitative leap.

SEO activities, respond to user needs

It has been talked about on the web for years now, with specialists from all over who spend time tearing each other apart to find the best wording on the subject. Beyond personal quarrels, SEO could simply be defined as a way to address people's needs .

While it is true that to get great results you cannot put aside the technical aspect of the activity (i.e. go to work in the code of the site), on the other hand it would not be bad to start shaking off an aspect that is too institutionalized. What you need to do is start thinking with your customers' minds, imagine their thoughts. Get a complete picture of their professional needs.

What you need to do is be the best answer for these needs.

Aspects that improve your ranking

In order to become one of the most clicked and preferred solutions by users, it is necessary to position yourself well in the Google SERPs. That is why a number of strategies must be put in place to achieve this goal.

Leaving aside the purely technical aspect, which can face a webmaster or an SEO specialist willing to get off his golden pedestal, let's see what these activities are to be carried out to improve the indexing of the site.

Relevant keywords

The first thing to do when you think about improving your ranking is to start thinking about the keywords to use. These keywords must be relevant to what you have to offer and, of course, must reflect what are the searches made by users on search engines.

How to identify the keywords to use? You can use a number of tools that can help you with this, from the much vaunted Google AdWords and its Keyword Planner Tool to using software like SEMrush that allows you to evaluate the volume of keywords related to yours. .

My advice is to put aside dry keywords that have huge search volumes, as they can be too general and have too high a level of competition. Instead, look for keywords that have less volume but are used by users who know what they are looking for, they will likely become your customers.

Useful content for people

A mistake that many copywriters make (and I do too) is to develop content for the site thinking exclusively of the search engine. Hence find websites inzeppati of keywords but from the semantic point of view has shortcomings.

The search engine is in charge of crawling websites to provide users with the most relevant content. This selection, however, is much more refined than you think. The proof of this are the continuous updates that Google puts in place.

Do you want to appear in the eyes of Big G (as well as other search engines such as Yahoo and Bing ) as the best answer for user searches? Well, then write content that can be really useful to people. It is them that you turn to, not the search engine.

Quality

However, writing for people does not mean letting oneself go to poorly curated content and put on a bit like this, without an adequate structure. It's okay to address people, okay to bring out that emotional touch that can build customer loyalty and spark their interest ... everything is fine, but watch out for quality .

On this point, the search engine does not compromise. The contents of the website must be structured as it should be, both as regards the textual part with the use of keywords, and as regards the graphic aspect (read the article on the importance of the graphic aspect of a site ) and both for the code .

You can not think of conquering the first positions in the SERP if you do not take care of these aspects at best.

Site performance

You have built a practically perfect site from a structural point of view but the results are in vain. Not only did the ranking not improve , but in return there was no increase in the qualified traffic arriving.

Then there is something wrong, most likely with regard to the loading times of the pages of the site. To prevent this from happening, and that the slowness of your site makes users run away, you can not help but run for cover.

Improving the performance of the site is essential! Google wants to guarantee users the best possible results, both in terms of content and browsing experience. With a quality hosting service you can solve all this once and for all.

Know what your target wants

There is no winning strategy without knowing who you want to refer to. It is vital to know who your prospects are, what they are looking for and how they are looking for it.

What you need to do is create content that exactly meets these needs . I'll tell you more, your editorial calendar must be structured with contents that result as precise answers to the problems of these people.

In this case it can also be very useful to use the blog , a space in which to propose in-depth content. These articles will serve to interact with these people, the best way to create a real relationship and to understand what their interests are.

 

Protect customer data

Google looks at the quality of the contents and the performance of the site, we are on this. But what about the security aspect ? Obviously it is essential for the search engine to give users a list of safe and reliable websites.

Precisely in this sense, for some months now the Mountain View company has been forcing sites to switch to the HTTPS protocol . Those who remain anchored to the old HTTP protocol risk being branded as an unsafe site, with the relative collapse of online reputation .

The security protocol required by Google makes users' transactions more secure, with sensitive data being protected by encryption . In this way, it will be impossible for malicious people to get hold of customer data so that they can make purchases in complete safety.

This reliability of yours will be noticed and rewarded by the search engine with a better ranking.

In conclusion, stand out

Over the last five years, things on the web have changed considerably, especially for SEO , a sector that has become increasingly complex to manage if it does not have the ability to keep up with the changes in Google.

Search engines have changed our lives , both in terms of interpersonal communication and in the professional sphere.

Since most of the traffic on your site most likely comes from Google (you can check with the Analytics statistics ) it is up to you to follow the directions. Only in this way can you seriously improve your positioning on the search engine.

Posted By : Abdul Rimaaz

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How to increase your company's website traffic in 5 tips

 

Knowing how to increase your website traffic can make all the difference to your company's digital marketing efforts .

 

But in this article, we’re going beyond paid media investments, ads on Google’s display network : we’re going to talk about how to generate more organic traffic to your site !

 

For many industry experts, this type of traffic converts much more when compared to the volume brought by paid media or other sources.

 

So read on and find out now how to increase organic traffic to your company's website with five powerful tips!

 

1) Make the main doubts of your customers and leads themes for your blog

 

As we have already mentioned, the blog is decisive in its inbound marketing strategy .

 

And you can capitalize on this even more by using this space to answer the most common questions, which your Customer Service Department frequently answers by email or inbox on social networks.

 

More and more people tend to type in Google the exact same question they would ask your company first.

 

If your strategy foresees the use of long tail words in your SEO strategy, this increases the chances of your website being one of the first results in the search.

 

Want to know how to increase organic traffic to your company's website in a simple way? This is an excellent first step!

 

2) Ensure good backlinks to your website

 

Backlinks are fundamental to an efficient SEO practice.

 

When you’re Abdul Rimaaz digital marketing strategy calls for building or earning quality backlinks, it’s much easier to attract Google traffic.

 

In addition, it is worth mentioning that the right links can improve your positioning in the Google ranking and, consequently, your revenue and the results of your company as a whole.

 

The bad guys can penalize your site. Especially since, according to a study by Copyblogger , trusted sites represent about 23% of Google's ranking algorithms.

 

To get the best results from your SEO strategy and continuously improve organic traffic, analyze all the backlinks on your site and compare their value.

 

And once you've identified the best ones, add your content team or digital marketing agency to create new backlinks.

 

3) Encourage your users to stay on your site

 

We talked above about the importance of creating good backlinks - and your own website can be your best provider!

 

When your articles link relevant content published previously, it not only builds a network of quality interests, it also encourages visitors to stay longer on your site.

And the longer people stay on your site, the more search engines see you as relevant .

 

4) Ensure relevant and updated content

 

Your content marketing strategy should always focus on relevance and frequency of updating .

This helps to create and attract backlinks, generate shares on social networks and bring positive experiences for the user on your website.

 

Quality is important: posting anything just for regularity is not enough. You need to generate solutions, so that your lead and your customer always have the perception that your company is working hard to solve their pain .

 

5) Continuously monitor your SEO progress

 

Knowing how to increase organic traffic to your site is like a ladder: you have to go up one level.

 

Even if your goal has been achieved and your site has excellent rates, you should look at the metrics continuously .

 

Analyze what has worked and what can be improved. After all, your website will attract backlinks with that good work, and they all need to be analyzed.

 

Now that you know how to increase organic traffic to your company's website, you can increasingly improve the results of your inbound marketing efforts .

 

Posted By Abdul Rimaaz

 

Effective digital marketing plan: 6 steps to ensure your company's success

Every goal is more difficult to achieve when there is no plan - and this is even more true when it comes to a digital marketing plan .

 

The problem is that digital marketing can be difficult to understand and to put into practice. And this causes many companies to leave digital marketing afterwards, which affects their results and even their survival in the market.

 

Not focusing on digital marketing for your business is a big mistake. Especially since companies with a good digital marketing plan can even double their revenue per employee. They can also grow twice as much.

 

So it is important to have experts to develop an effective digital marketing plan. That is why we have listed below the six main steps that will help you achieve good results.

 

1) Stop looking at your website as an isolated piece of your communication

 

The first step is to understand that your company's website is part of a marketing system. Building a successful website alone will not have a big impact on your business. But building a more effective digital marketing system does!

 

So start actively managing your site, set goals and track them regularly. Start with these metrics:

 

Traffic

 

You can view your website's traffic performance through Google Analyti . You can find this data through the item “active users”, in Audience, to monitor the number of visitors.

 

Contacts

 

Traffic is just the beginning of that journey. But it is converting visitors to contacts that shows whether your site is actually attracting relevant traffic. Check this out through your email marketing system.

 

Customers

 

Conversion of contacts to customers confirms that your business has attracted the right traffic and contacts. This can be analyzed in your accounting or CRM system.

 

When your company has a healthy marketing system, you will find growth in all three of these metrics.

 

2) Find your “best customers” and direct them to the right offer

 

It is critical to build a marketing system that focuses on a group or groups of leads. This is a vital step in developing your digital marketing plan. And there are a number of ways to identify who your best customers are:

 

Segments

 

Group according to behaviors, demographics, company-specific information, psychology and geography. Also consider the average profitability of each segment.

 

Personas

 

Buyer Personas allow your company to deepen this identification, since through them it is possible to identify how they act, goals, skills and attitudes.

 

Life cycle stage

 

The customer lifecycle also helps with this task. A lead in the initial contact phase is just getting to know your products. A customer with whom you have been doing business for more than a year has different interests. Make sure your sales team is making the right offers at the right time.

 

3) Get the right people to find your business

 

Business growth through digital marketing is based on converting visitors into profitable customers.

Your website is a big factor in converting visitors. But it is necessary to create a traffic construction system to guarantee its evolution.

 

To connect with your potential customers, your company needs to be part of their world. And how to do that? Use paid advertising to your advantage:

 

Retargeting

 

About 98% of visitors to most sites do not convert . But retargeting allows you to recover contact with these visitors after they have left your site.

 

Social media

 

Maintaining and updating social networks contributes to building relationships with your potential leads and customers, increasing trust.

 

Advertising on social networks

 

You can take advantage of your updates on Facebook, Instagram and LinkedIn to create business opportunities using even very lean funds - according to your objective at the moment.

 

AdWords

 

Google's business format allows your company to pay only when someone clicks on your ad, making it a less heavy and more assertive investment for your company.

 

Search results

 

This generation of organic traffic can be achieved without investments in media - but with a great effort in the production of relevant content.

You need to target keywords that are popular with your target audience and work on SEO (Search Engine Optimization) best practices .

 

Email

 

A good email strategy continues to offer the best ROI for your company - as long as you build your list. They allow you to nurture leads , which can triple the growth of your business.

 

4) Make sure your customer makes the right decisions on your website

 

Now that you’ve brought people to your company’s website, it’s important to make sure they act the way you want in your digital environment.

 

Use simple and clear language. Give users what they expect. Make the next step obvious - with just a next step or a call to action .

 

5) Use the right technology

 

The market today offers a series of tools to monitor the most diverse stages of your digital marketing plan.

 

It is possible to find from free or low cost tools, relatively easy to be operated, that help to monitor how your business has grown.

 

6) Get expert support

 

Digital marketing is constantly evolving and updating. So it is important to have a good Abdul Rimaaz digital marketing agency to ensure that your marketing system has the right expectations.

 

Posted By Abdul Rimaaz

Healthcare's digital future

The inter-inclusion phases of digital in Healthcare

The adoption of artificial intelligence (AI) in Digital Healthcare has generally followed the same pattern as other industries. In the 1950s, when institutions began using new technologies to automate highly standardized and repetitive tasks such as accounting and payroll, healthcare pioneers and other industry stakeholders began using AI to process huge amounts of statistical data. 

Twenty years later the second wave of adoption of artificial intelligence has come.It did two things: it helped integrate different parts of the main processes (production and human resources, for example) within individual organizations and supported B2B processes such as supply chain management for different institutions within and outside outside the individual sectors.

As regards its effects on the health sector, this second wave has helped to create, for example, the electronic health card in Germany. It was also a catalyst for the Health Information Technology for Economic and Clinical Health Act in the United States - an effort to promote the adoption of health information technology - and the National Artificial Intelligence Program in the National Health Service in the United Kingdom . Regardless of their immediate impact, these programs have helped create an important and powerful infrastructure that will surely be useful in the future.

Many institutions in the public and private sector have already gone through the third phase of AI adoption , i.e. the complete digitalization of the entire company, including digital products, channels and processes, as well as advanced analyzes that allow completely new operating models. What will this third wave be like for healthcare?

Healthcare players have had some success - and have benefited - from the first and second waves of AI adoption. But they have struggled to successfully manage the myriad of stakeholders, regulations and privacy concerns needed to build a fully integrated healthcare system: this was in part due to the fact that the first and second waves of adopting AI they focus more on the processes and less on the needs of the patients .

Now that patients around the world have become more comfortable using digital networks and services, even for complex and sensitive problems such as healthcare (the successful PatientsLikeMe , DrEd , ZocDoc sites are just three examples of this trend), we believe it is the time has come for the various healthcare structures to invest in Healthcare Marketing strategies that focus on Healthcare. But where should they start?

Non-healthcare organizations that pioneered the third wave of digitization have started trying to understand what their customers really wanted; they then built their initial digital products and services based on this information and methodically expanded their offerings and customer base. We believe this model can also work for healthcare. Success in the third wave of digital depends heavily on understanding patients' digital preferences in both channels and services. But many digital Healthcare strategies are still guided by myths or information related to the patient experience that are no longer true.

Myth 1: People don't want to use digital services for Healthcare

Many health executives believe that due to the sensitive nature of medical care, patients do not want to use digital services except in some specific situations but the reason why patients are slow to adopt digital health care is mainly because of the existing services. they do not meet their needs or because they are of poor quality: over 75% of respondents from McKinsey & Company would like to use digital health services, provided that these services are simple to use and allow an interconnection between the various digital devices. Of course, non-digital channels will continue to be relevant and important, so digital channels will have to be incorporated into a well thought out multi-channel concept.

Myth 2: only young people want to use digital services

One of the most widespread myths about healthcare is that only the younger generations want to use digital services and, therefore, digital Healthcare will not reach many of the major players in the system.

 The McKinsey & Company survey shows, however, that patients of all ages are more than willing to use digital services for health care, in fact, patients over 50 want digital health care services almost as much as their younger colleagues the. More than 70% of all older patients in the UK and Germany want to use digital health services, and that number is even higher in Singapore.

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However, there is a difference between the types of digital channels that older and younger patients want to use. The former prefer traditional digital channels such as websites and email, while the latter are, of course, more open to relatively new channels such as social media .

The type of service , not just the channel, should be segmented by age : younger patients obviously want access to health promotion and prevention services, while older people need information on services for health conditions acute and chronic.

Myth 3: mobile device health is the turning point

Mobile health, the practice of healthcare supported by mobile devices, is often considered the future of digital services in the healthcare sector. However, the demand for mobile health care is not universal, it is therefore not the only critical factor in the future of healthcare digitization.

Of course, there is definitely demand for mobile healthcare applications, and it is stronger among young people. 

Healthcare systems should therefore create mobile solutions for this audience, for example apps that focus on prenatal health or on what could be classified as lifestyle apps . Attention to solutions that could have a great impact but which do not interest the segment in question: digital applications to manage the chronic conditions typical of elderly people, for example.

Myth 4: Patients want innovative features and apps

Healthcare facilities often think they need to be innovative when designing their digital service offerings. But the main features that patients expect from their healthcare system are surprisingly trivial:

Efficiency , better access to information , integration with other channels and availability of a real person if the digital service does not provide them with what they need . Highly innovative services, better apps and more social media are far less important for most patients

.

Myth 5: A complete platform of service offerings is a prerequisite for value creation

When it comes to digital, many institutions - not just those in healthcare - think it is necessary to build a complete platform with offerings along the entire spectrum of customer services. But the survey finds that it can be smarter to start small and act fast .

Surprisingly, all over the world, most people want the same thing: digital Healthcare for routine activities and navigation in the often complex healthcare system . In Germany, Singapore and the United Kingdom, for example, three very different countries with three very different healthcare systems, patients often mention " finding and scheduling medical appointments " as the service with which they need assistance.

Other commonly cited needs include help in selecting the right specialist and support for repetitive administrative tasks such as prescription refills . What many of these services have in common is that they don't require huge artificial intelligence investments to get started.

Free ecommerce site: should I create it?

Do you want to create an ecommerce site and the free tools made available on the web seem like a good solution? That's when it's good to use them and when not.

Those who want to create an ecommerce site for their business using the free tools on the web should first ask themselves: is it really worth creating it this way? Now we will find out together the answer to this crucial question for a company's business.

Free or cheap ecommerce sites: what the web offers

The software to create an inexpensive or free ecommerce site currently on the web has several contraindications:

·         They are often owned by third parties and therefore do not give the possibility of accessing the source code. This has several complications: you cannot make any additions (such as, for example, the one with marketplace), you cannot work on SEO optimization and, moreover, once you decide not to continue the activity on that platform, the data is lost.

·         Software is rarely found to create ecommerce sites totally free : most of the programs on the web, in fact, offer a free basic version or a free trial period and then, in addition, advanced paid packages or monthly fees .

The open source CMS to create free ecommerce

At the website development level, the Internet provides some open source CMS that allow you to create free e-commerce sites that can be managed in all their parts. However, you must be able to install and configure the software correctly.

Compared to the solutions examined previously, these open source CMS provide the source code (with all the positive consequences connected with it) and do not provide for any maintenance fee. In addition, they also have extensions (some for free, some for a fee) for more advanced features.

Should I create a free ecommerce site?

Once you have analyzed what the web currently offers, it is easier to answer the initial question.

We start from an assumption: if the goal is to increase sales already made in the traditional physical store by selling only a few products online (and to an already loyal clientele), one could also be satisfied with one of the many free or cheap software on Internet.

On the contrary, those who intend to create a real professional ecommerce site should in principle avoid those types of software. To create a professional ecommerce business, such that online sales become the main form of income, an investment similar to that required for opening a physical store is in fact necessary. In addition, the main investment does not concern the construction of the site, but the subsequent phase relating to business organization and marketing.

It is important that, at the base of an ecommerce site, there is an in-depth analysis of the competition and the market and a business plan. In addition, the site must be responsive, optimized from an SEO NYC  point of view, captivating from a graphic point of view and easily usable by users.

Opening an ecommerce is a great opportunity to grow a company's business, make products known beyond local borders and thus expand the customer base. Knowing how to do it right, therefore, is essential.

Social Network for Companies: Where to Be Present

Being present on the most famous social networks is important for a company: here are the best corporate social networks that you should absolutely be watching.

To promote the brand and its products and services to the general public, a company must necessarily be actively present on the most famous social platforms. Understanding which are the social networks for companies to be supervised absolutely according to your specific business needs, however, is not easy. Let's find out how to do it together.

What is social media marketing?

We start, first of all, from the definition of social media marketing : it is a specific branch of marketing which, through the implementation of a series of strategies and practices, deals with generating visibility on social networks. The biggest innovation compared to traditional marketing is represented by the fact that it foresees and promotes a role that is no longer just passive of the user / customer.

What are the best social networks for companies

Being present on all the most popular social networks of the moment is not always the best choice for a company. Sometimes, in fact, this translates into many open but little followed profiles , with a very low number of posts and many (too many) ideas from users left without feedback. Simply drawing up a list of social networks on which to open a profile because "you can't not be there" is a wrong approach. On the contrary, the choice of the social platforms to be monitored must be included in a precise social media marketing strategy.

Pay attention to your available budget

In order to be present actively and effectively on a large number of social networks, important human and economic resources are required. Before opening a new channel, therefore, it is necessary to analyze the available budget and the extent of the investment required to carry out the various activities in the best possible way.

Understand what your goals are and where the audience is

Since being present (effectively) on all social networks is often not possible for a small company, it is necessary to make a choice. To identify the right social network to be managed, it is essential to keep two aspects in mind: what are your business objectives and where your audience is (and, more specifically, where it talks about the brand).

Analyze the behavior of your competitors

A further useful starting point to understand which corporate social networks to supervise is provided by the competition : analyzing the behavior of competitors and the results (positive or negative) obtained thanks to the presence on a specific platform allows you to get an idea on the benefits relationship / risks linked to the possible entry into a new social network.

Learn more about the specificities of the various channels

Although they all fall under the "social network" macro-category, each platform, from Facebook to Instagram , via Linkedin and Twitter , has specific features in terms of potential / criticalities that differentiate it from the others.

Generally speaking, Facebook, the largest social network in the world, offers companies, for example, a high probability of intercepting their audience where they spend more time, as well as identifying the target precisely, carrying out targeted advertising campaigns through Facebook Ads and to create engagement starting from the Groups .

Instagram, which has a lower average age of users, is a platform more marked by immediacy and sharing of the moment, also thanks to the success of Instagram Stories . Often, companies use this social network to tell the "behind the scenes" and propose a more informal narrative, also through the Influencers' expedient.

Linkedin , on the other hand, is more focused on B2B communication and is one of the most used social networks by professionals and companies to create business connections.

Finally, Twitter is often used by companies as a customer care channel , that is, to provide assistance to their customers and receive feedback from consumers. The immediacy of this social network also offers the opportunity to create instant marketing campaigns, taking advantage of the trends of the moment.

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What are backlinks and why they are useful for SEO

Find out what quality backlinks are and how I can help SEO positioning your website.

The backlinks are one of the ranking factors that Google takes into greater account for composing the SERPs, ie the pages of search results. More precisely, they were among the very first factors used by Google to evaluate the popularity of a website, based on the assumption that a web page with many incoming links is more authoritative than one without backlinks.

In recent years, however, in light of the widespread distorted use of backlinks by webmasters, Google has placed many limitations in this regard and its algorithm has begun to evaluate also other types of mention to web pages, such as the so-called linkless mentions ( i.e. simple quotes to a website without links).

Precisely in light of this and the continuous updates of Google's algorithm, it is very important to fix some points in order to understand why backlinks are still very important for SEO NYC today and, above all, what type of backlink is valued today by and on the search engine.

Let's find out together in this complete guide dedicated to backlinks, in SEO  known as inbound links or inbound links .

What is meant by quality backlinks?

The meaning of backlinks refers to hypertext links that lead to certain web pages. Not all backlinks are created equal. As we have already mentioned, in fact, once the importance that this factor had assumed for Google's algorithm is understood, the webmasters have learned to circumvent it with unethical practices, such as the purchase of packages.

At that point, Google moved accordingly and, to assess the popularity and authoritativeness of a web page, began to consider only the incoming links considered "quality". But what exactly does that mean?

It is a link from an authoritative source that refers to a web page in a relevant way. The concept of relevance is central because Google, today, tends not to consider or, worse, to penalize a page that has an irrelevant incoming link.

The focus, in addition to the quality of the source and the relevance of the backlink, also focuses on the method of its acquisition and on the link building strategies implemented.

Unable to buy links or implement other unethical practices now penalized by Google, the webmasters had to roll up their sleeves and quickly understand how to get quality backlinks .

How to get quality backlinks

Getting quality links to your site from authoritative and relevant sources is not an easy task.

The general rule is always the same: " Content is King ", ie "Content is sovereign". In fact, producing high quality content is a necessary prerequisite for the site to be linked spontaneously or, to put it better, natural.

In this regard, it is advisable to focus on evergreen content , that is, able to remain relevant without the need to continuously update them, and on unique and original content , such as case studies, infographics and interviews.

Obviously, quality content is not always rewarded with a quality backlink. Much, in fact, depends on the visibility of the site. Quality content must be useful and relevant at least for a particular audience. To make yourself known by that particular audience, you can resort to the practice of the guest post .

Writing and publishing one's own quality content on another site makes it relatively easy to obtain a quality link to one's own website from an authoritative source. Again relevance is paramount.

There is talk of outreach email when contacting a person with the aim of promoting their own content and encouraging them to publish it on their site. To succeed, it is important to personalize the message in the best way, as well as to focus on the originality of its content and its ability to find an answer to a question.

Among other ways to get quality backlinks there is the possibility, when taking part in an industry event and / or sponsoring it, to receive a link from the organizer's website. The advice is to identify the most important events that affect your reference niche.

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