You are sure you have done a great job on your website, both in terms of content and code optimization, but the positioning on the search engine does not satisfy you. It's time to re-evaluate your work, there is probably something preventing you from taking a qualitative leap.
SEO activities,
respond to user needs
It has been talked about on the web for years now, with specialists from all over who spend time tearing each other apart to find the best wording on the subject. Beyond personal quarrels, SEO could simply be defined as a way to address people's needs .
While it is true that to get great results you cannot put aside the technical aspect of the activity (i.e. go to work in the code of the site), on the other hand it would not be bad to start shaking off an aspect that is too institutionalized. What you need to do is start thinking with your customers' minds, imagine their thoughts. Get a complete picture of their professional needs.
What you need to do is be the best answer for these needs.
Aspects that improve your ranking
In order to become one of the most clicked and preferred solutions by users, it is necessary to position yourself well in the Google SERPs. That is why a number of strategies must be put in place to achieve this goal.
Leaving aside the purely technical aspect, which can face a webmaster or an SEO specialist willing to get off his golden pedestal, let's see what these activities are to be carried out to improve the indexing of the site.
Relevant keywords
The first thing to do when you think about improving your ranking is to start thinking about the keywords to use. These keywords must be relevant to what you have to offer and, of course, must reflect what are the searches made by users on search engines.
How to identify the keywords to use? You can use a number of tools that can help you with this, from the much vaunted Google AdWords and its Keyword Planner Tool to using software like SEMrush that allows you to evaluate the volume of keywords related to yours. .
My advice is to put aside dry keywords that have huge search volumes, as they can be too general and have too high a level of competition. Instead, look for keywords that have less volume but are used by users who know what they are looking for, they will likely become your customers.
Useful content for
people
A mistake that many copywriters make (and I do too) is to develop content for the site thinking exclusively of the search engine. Hence find websites inzeppati of keywords but from the semantic point of view has shortcomings.
The search engine is in charge of crawling websites to provide users with the most relevant content. This selection, however, is much more refined than you think. The proof of this are the continuous updates that Google puts in place.
Do you want to appear in the eyes of Big G (as well as other search engines such as Yahoo and Bing ) as the best answer for user searches? Well, then write content that can be really useful to people. It is them that you turn to, not the search engine.
Quality
However, writing for people does not mean letting oneself go to poorly curated content and put on a bit like this, without an adequate structure. It's okay to address people, okay to bring out that emotional touch that can build customer loyalty and spark their interest ... everything is fine, but watch out for quality .
On this point, the search engine does not compromise. The contents of the website must be structured as it should be, both as regards the textual part with the use of keywords, and as regards the graphic aspect (read the article on the importance of the graphic aspect of a site ) and both for the code .
You can not think of conquering the first positions in the SERP if you do not take care of these aspects at best.
Site performance
You have built a practically perfect site from a structural point of view but the results are in vain. Not only did the ranking not improve , but in return there was no increase in the qualified traffic arriving.
Then there is something wrong, most likely with regard to the loading times of the pages of the site. To prevent this from happening, and that the slowness of your site makes users run away, you can not help but run for cover.
Improving the performance of the site is essential! Google wants to guarantee users the best possible results, both in terms of content and browsing experience. With a quality hosting service you can solve all this once and for all.
Know what your target
wants
There is no winning strategy without knowing who you want to refer to. It is vital to know who your prospects are, what they are looking for and how they are looking for it.
What you need to do is create content that exactly meets these needs . I'll tell you more, your editorial calendar must be structured with contents that result as precise answers to the problems of these people.
In this case it can also be very useful to use the blog , a space in which to propose in-depth content. These articles will serve to interact with these people, the best way to create a real relationship and to understand what their interests are.
Protect customer data
Google looks at the quality of the contents and the performance of the site, we are on this. But what about the security aspect ? Obviously it is essential for the search engine to give users a list of safe and reliable websites.
Precisely in this sense, for some months now the Mountain View company has been forcing sites to switch to the HTTPS protocol . Those who remain anchored to the old HTTP protocol risk being branded as an unsafe site, with the relative collapse of online reputation .
The security protocol required by Google makes users' transactions more secure, with sensitive data being protected by encryption . In this way, it will be impossible for malicious people to get hold of customer data so that they can make purchases in complete safety.
This reliability of yours will be noticed and rewarded by the search engine with a better ranking.
In conclusion, stand out
Over the last five years, things on the web have changed considerably, especially for SEO , a sector that has become increasingly complex to manage if it does not have the ability to keep up with the changes in Google.
Search engines have changed our lives , both in terms of interpersonal communication and in the professional sphere.
Since most of the traffic on your site most likely comes from Google (you can check with the Analytics statistics ) it is up to you to follow the directions. Only in this way can you seriously improve your positioning on the search engine.
Posted By : Abdul Rimaaz
Read Also: Prepare your Google Ads campaigns for the holidays
Read Also: How to make a website yourself in 7 steps
Read Also: Joomla, history and strengths of a serious CMS
Read Also: Website security: tools and advice
Read Also: Stopwords and SEO optimization: how they work
Read Also: Creating a website in WordPress: here are the advantages in 6 essential points
