Being present on the most famous social networks is
important for a company: here are the best corporate social networks that you
should absolutely be watching.
To promote the brand and its products and services to the
general public, a company must necessarily be actively present on the most
famous social platforms. Understanding which are the social networks for
companies to be supervised absolutely according to your specific business
needs, however, is not easy. Let's find out how to do it together.
What is social media marketing?
We start, first of all, from the definition of social media
marketing : it is a specific branch of marketing which, through the
implementation of a series of strategies and practices, deals with generating
visibility on social networks. The biggest innovation compared to traditional
marketing is represented by the fact that it foresees and promotes a role that
is no longer just passive of the user / customer.
What are the best
social networks for companies
Being present on all the most popular social networks of the
moment is not always the best choice for a company. Sometimes, in fact, this
translates into many open but little followed profiles , with a very low number
of posts and many (too many) ideas from users left without feedback. Simply
drawing up a list of social networks on which to open a profile because
"you can't not be there" is a wrong approach. On the contrary, the
choice of the social platforms to be monitored must be included in a precise
social media marketing strategy.
Pay attention to your
available budget
In order to be present actively and effectively on a large
number of social networks, important human and economic resources are required.
Before opening a new channel, therefore, it is necessary to analyze the
available budget and the extent of the investment required to carry out the
various activities in the best possible way.
Understand what your
goals are and where the audience is
Since being present (effectively) on all social networks is
often not possible for a small company, it is necessary to make a choice. To
identify the right social network to be managed, it is essential to keep two
aspects in mind: what are your business objectives and where your audience is
(and, more specifically, where it talks about the brand).
Analyze the behavior
of your competitors
A further useful starting point to understand which
corporate social networks to supervise is provided by the competition :
analyzing the behavior of competitors and the results (positive or negative)
obtained thanks to the presence on a specific platform allows you to get an
idea on the benefits relationship / risks linked to the possible entry into a
new social network.
Learn more about the
specificities of the various channels
Although they all fall under the "social network"
macro-category, each platform, from Facebook to Instagram , via Linkedin and
Twitter , has specific features in terms of potential / criticalities that
differentiate it from the others.
Generally speaking, Facebook, the largest social network in
the world, offers companies, for example, a high probability of intercepting
their audience where they spend more time, as well as identifying the target
precisely, carrying out targeted advertising campaigns through Facebook Ads and
to create engagement starting from the Groups .
Instagram, which
has a lower average age of users, is a platform more marked by immediacy and
sharing of the moment, also thanks to the success of Instagram Stories . Often,
companies use this social network to tell the "behind the scenes" and
propose a more informal narrative, also through the Influencers' expedient.
Linkedin , on the
other hand, is more focused on B2B communication and is one of the most used
social networks by professionals and companies to create business connections.
Finally, Twitter is often used by companies as a customer
care channel , that is, to provide assistance to their customers and receive
feedback from consumers. The immediacy of this social network also offers the
opportunity to create instant marketing campaigns,
taking advantage of the trends of the moment.
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