Find out what quality
backlinks are and how I can help SEO positioning your website.
The backlinks are one of the ranking factors that Google
takes into greater account for composing the SERPs, ie the pages of search
results. More precisely, they were among the very first factors used by Google to evaluate the popularity of a
website, based on the assumption that a web page with many incoming links is
more authoritative than one without backlinks.
In recent years, however, in light of the widespread
distorted use of backlinks by webmasters, Google has placed many limitations in
this regard and its algorithm has begun to evaluate also other types of mention
to web pages, such as the so-called linkless mentions ( i.e. simple quotes to a
website without links).
Precisely in light of this and the continuous updates of
Google's algorithm, it is very important to fix some points in order to
understand why backlinks are still very important for SEO NYC today and, above all, what type of
backlink is valued today by and on the search engine.
Let's find out together in this complete guide dedicated to
backlinks, in SEO known as inbound links
or inbound links .
What is meant by
quality backlinks?
The meaning of backlinks refers to hypertext links that lead
to certain web pages. Not all backlinks are created equal. As we have already
mentioned, in fact, once the importance that this factor had assumed for
Google's algorithm is understood, the webmasters have learned to circumvent it
with unethical practices, such as the purchase of packages.
At that point, Google moved accordingly and, to assess the
popularity and authoritativeness of a web page, began to consider only the
incoming links considered "quality". But what exactly does that mean?
It is a link from an authoritative source that refers to a
web page in a relevant way. The concept of relevance is central because Google,
today, tends not to consider or, worse, to penalize a page that has an
irrelevant incoming link.
The focus, in addition to the quality of the source and the
relevance of the backlink, also focuses on the method of its acquisition and on
the link building strategies implemented.
Unable to buy links or implement other unethical practices
now penalized by Google, the webmasters had to roll up their sleeves and
quickly understand how to get quality backlinks .
How to get quality
backlinks
Getting quality links to your site from authoritative and
relevant sources is not an easy task.
The general rule is always the same: " Content is King
", ie "Content is sovereign". In fact, producing high quality
content is a necessary prerequisite for the site to be linked spontaneously or,
to put it better, natural.
In this regard, it is advisable to focus on evergreen
content , that is, able to remain relevant without the need to continuously
update them, and on unique and original content , such as case studies, infographics and
interviews.
Obviously, quality content is not always rewarded with a
quality backlink. Much, in fact, depends on the visibility of the site. Quality
content must be useful and relevant at least for a particular audience. To make
yourself known by that particular audience, you can resort to the practice of the guest post .
Writing and publishing one's own quality content on another
site makes it relatively easy to obtain a quality link to one's own website
from an authoritative source. Again relevance is paramount.
There is talk of outreach email when contacting a person
with the aim of promoting their own content and encouraging them to publish it
on their site. To succeed, it is important to personalize the message in the
best way, as well as to focus on the originality of its content and its ability
to find an answer to a question.
Among other ways to get quality backlinks there is the possibility,
when taking part in an industry event and / or sponsoring it, to receive a link
from the organizer's website. The advice is to identify the most important
events that affect your reference niche.
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